kelly maguire

Eureka

Kelly — Sat, 24 Mar 2012 02:04:33 +0000

Brand identity created for winemaker, Eureka. They break the rules
for traditional winemaking and end up with a product that is unexpected
and unique. The logo represents that exact moment when the spark of genius
has been ignited.

Wedding Invite

Kelly — Wed, 21 Mar 2012 01:34:34 +0000

Wedding invite created using letterpress technique. Two different colours were used
to represent the bride and groom. The overlapping two colours created a new unique
colour joining both together.

Exposure 4

Kelly — Wed, 12 Jan 2011 03:21:46 +0000

Exposure 4 was happy with it’s existing brand identity, but knew it needed to be
brought up to date. With that in mind I took the existing logo and re-invented it
with better typography, improved colour range throughout all their brand elements
and cleaner imagery that makes the logo stand out and work as a whole package.

Left in Kathmandu

Kelly — Thu, 18 Nov 2010 21:35:18 +0000

This DVD pack was created to help No Paper Cuts sell their feature documentary
“Left in Kathmandu.” I came up with the idea of strong opposing imagery and
the provocative front cover is in stark contrast to the DVD face, which questions
the audiences expectations and creates the hook that the director was after.

NZQA

Kelly — Sat, 10 Jul 2010 21:14:09 +0000

I was commissioned to create illustrations for the revised (NCEA) National Certificate
in Educational Achievement. They wanted characters that would fit the target audience
of teenagers from the ages of 13 to 15. I also created the living environments that they
inhabited, which included classrooms, laboratories, exam rooms and outdoor activities.

Monarch Post

Kelly — Tue, 20 Apr 2010 21:39:45 +0000

The colours for the logo came from the inspiration of the Monarch butterfly and the
text and gradient add a sense of momentum and movement. I also created a butterfly
as an additional brand element that works seamlessly with the logo.

Aramark iKyp

Kelly — Tue, 20 Apr 2010 05:47:52 +0000

Aramark is one of the world’s biggest catering companies and this iKyp was handed
out to new students at Universities all over the UK to promote their on-site canteens.
I used bold colours and patterns to create interest and stylised imagery of food to hint
at the theme of the product.

Bal des fleurs

Kelly — Mon, 19 Apr 2010 22:32:37 +0000

An art nouveau inspired design for the Insead business school ball. Since the Ball
was called ‘The Ball of Flowers’ I illustrated a linked flower chain throughout the
invite, ticket, letterhead, programme and 3 posters. The posters could be placed
together to create a triptych, or separately depending on the wall space.

Little Gypsy

Kelly — Mon, 19 Apr 2010 21:32:47 +0000

The director of Little Gypsy came to me with a very personal vision for her brand.
She had spent a lot of her childhood travelling in a caravan and travelled often
due to the nature of video production. This playful and fun childhood memory
has inspired the logo, but it also remains professional and modern.

Kyp rebrand

Kelly — Mon, 19 Apr 2010 05:07:52 +0000

I worked at Kyp for five years as the Head of design and brand custodian. The process
of re-branding Kyp took over three months and included market research, competitor
analysis, brand ambitions, total implementation and media compatibility. The end
result is cutting edge and bold, but in keeping with the company’s history.